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Helping Contractors Grow Profitably

Business Development
Marketing Tactics

Do your marketing materials speak directly to the needs of your customers?

Marketing Tactics

Marketing collateral and outreach campaigns that are tailored to your specific markets will form the strongest foundation for business development.

Marketing Collateral – In general, marketing collateral includes the following:

  • Website
  • Brochure(s)
  • Business cards
  • Signage
  • Documents sent externally, including proposals

 

Outreach Campaigns – Outreach campaigns and events can include:

  • Direct mail/email
  • Industry events/trade shows
  • Open house/shop tours
  • Jobsite tours
  • Annual contractor events
  • Billboards, radio, television

 

We help clients refine their marketing collateral and outreach efforts so they are specific to the markets they serve and better able to highlight their  value as seen by the customer.