STAGE 5: CUSTOMERS & MARKETING
RCCA Program Stage: 1 2 3 4 5 ( Previous RCCA Home )
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Now it's time to focus on the other half of building additional floors. How do you get new customers? How stable are they? Are you focused on all the market areas you want to be? Will your current customers take your company where you want to go? Who brings work into your company? How solid is your estimating process? What processes do you have in place for bid reviews? You know about the 80/20 rule where 80% of your profits come from 20% of your customers right? Do you know which customers are the 20%'rs? This is the final part of the RCCA and will tie back to your goals, talent, financial systems and how you manage your projects. |